"Saving Mr Banks" Trailer Analysis

Saving Mr Banks is a film based upon the true story of the struggle Walt Disney went through to gain the rights to Mary Poppins. 

The trailer open's with  a quote from Mary Poppin's "Winds in the East, mist coming in. Like somethin' is brewin' and bout to begin." This is an effective way to open the trailer as we witness Travers (Thompson) making her way to Los Angeles from London (east) and bringing a lot of drama which 'brewin' I feel sums up the anticipation for it. We see Travers as an adult reminiscing of her childhood which reflects the sentimentality of the book to her. The trailer quickly switches from an intimate and calm moody into a very fast pace and busy one. The colouring of the image has been made to bring attention to the era of the film making it appear old fashioned. They continue to bring in the all star cast (Tom Hanks, Collin Farrell) into the trailer which will suggest to the audience that it's going to be successful enticing them to see it. 

The film comes across light hearted as they clearly show the contrasting character, the Americans being very positive and happy apposed to the British ones whom seem uninterested and bothered. As the trailer goes on we see Hank's interpretation of Walt Disney  bring the iconic figure back to life. There is a shift as to who is dominant in the clips but as it goes on Travers has dominance as we can see from her body language and actions. As she is welcomes to Los Angeles she is wearing a dark brown suit making her look official and doesn't avoids eye contact with the driver making her seem above him. She continues to be introduced to people all of whom she makes a bad impression, when she meets the Sherman brothers (the composers of Mary Poppin's) she takes no interest in them only to correct them calling the film "Mary" patronisingly. Walt Disney's character literally welcomes her with open arms showing two very opposing characters that don't mesh well together.   

They present these opposing characters in a comedic way rather than a vicious mean way. For example when Disney takes her hands in attempt to have a deep conversation that will gain him the rights to Mary Poppins she responds by looking at him with disgust and confusion but with the sound track in addition to this its made very light hearted. This humour continues throughout the trailer making it still good family entertainment. A turning point in the trailer is once Walt (Tom Hanks) makes an assumption that Mary Poppins was there to safe the children. In response Travers  flashes back to her childhood to revel the true origin of the story. This shows the good balance it has between comedy and drama making sure it does good by the true story.       

Disneyland is an iconic park so when they go there you can see the effort gone into taking it back in time to look as it would. This makes the film appealing as people would be intrigued if to see how its transformed. After this the trailer goes on to show Travers past again, for this they change the colouring to a more exposed and yellow image to resemble that of Australia where that part of the film was based. This compared to the bright bold colours in LA make Traver's appear weaker now switching the power over to Walt.