Monsters University was released on June 5th 2013, 12 years after the original monsters Inc film release. It received positive reviews and grossed $743 million at the box over $200 million more that the first one. Being a prequel to a successful film it help as they already have strong following and a huge company behind to to fund advertising. The lead cast is same as before, Billy Crystal, John Goodman and Steve Buscemi. All actors are ones parents of the children going to see the film will recognise giving them more of an incentive to see it than if it was just kids from the Disney channel voicing them. Also due to the success of the sequels to Toy Story audiences can trust its of a high standard,
The background shows traditional looking universities resembling the I V league schools in America like Yale and Harvard. The focus of the picture is all the monsters standing around Mike and Sulley like a year book photo. This is effective as the timing of the release of this film means that the kids who saw this when they were little are in university and the same thing happens with Toy Story 3. Three characters are recognisable that is Mike, Sulley and Randall who all were in Monsters Inc, Randell is seen here will big glasses looking nerdy suggesting Randells back story as to why he turned into the villain will be revelled. Sulley appears wearing a clack jock costume where as mike is seen with braces and books, this shows a time when Mike and Randell characters were closer.
The title is in big writing on a flag fitting in with the year book photo look, they've kept the writing to a minimal as these posters are aimed at children so by making it busy and colourful with minimal writing they are successfully targeting there demographic. The Disney and Pixar logo are at the top of the flag, a company name everyone will recognise and associate with family entertainment.
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