The film follows the classic story of a kryptonian baby
being adopted by a normal human couple and how he grows up into superman.
Development began in 2008 where Warner Brothers took pitches from comic book
writers, screen writers and directors. Like many trailers it starts by
introducing the studio and production company, warner brothers, legendary, DC
comics and syncope. Being large studios the audience will be familiar with the
films made by them which will suggest the scale of film. These company logos have also been altered giving them a metal reflective look relating to the title 'man of steel'.
Zack Snyder expressed reluctance to shooting the film in 3D,
due to the technical limitations of the format, and instead chose to shoot the
film two dimensionally and convert the film into 3-D in post-production. Snyder
also chose to shoot the film on film instead of digitally, because he felt it
would make the film, "a big movie experience". These factors made the
film more and less appealing, although audiences for the superhero genre have
responded well to the 3D the choice to not film it like that could damage
turnout. On the other hand reverting back to filming on film like other
directors such as Quentin Tarantino has proven successful and could be what sets them apart.
It starts off slow creating a mysterious mood which builds
suspense for the audience. The opening clip shows a man suspended in water which could suggest drowning but due to the calming soundtrack comes across as peaceful and tranquil. He is them show to be floating amongst wreckage which makes it appear changes to tone from peaceful to intense and serious. We see Cavill
dispersed in the water followed by a sequence of flashbacks as if his life is
flashing before his eyes. Over the top of this is a voice over of a mother talking to a child comforting him. Along with the montage we can assume this is young Clark Kent trying to deal with his powers. The mother says "focus on my voice, pretend it's an island out in the ocean" this relates back to the man floating in the water suggesting something traumatic has occurred in his live resulting in him needing to physically do what his mother instructed rather than just in his imagination. When compared with previous superman film this reboot
is being pitched as a darker more sinister adaptation.
Young kent is shown saving a school bus of kids and consequently being told he maybe should of let them die. This suggests there is a greater fear of what will happen to Clark if he gets found than there had been in previous adaptations of Superman. It then cuts to an adult Clark saying "I have so many questions, where do I come from" this creates mystery as the audience will want to know who he's asking that can give him the answers. In between the cut is text saying "this summer" telling the audience when these questions will be answered creating buzz.
Previous films had usually skipped straight to the Lois Lane part of his time line, being half way through suggests the film is predominantly to do with him and his life. It then cuts to the back of the Superman in his costume walking giving the audience something they remember, the gradual walking forward builds suspense making the audience eager to see the rest of the costume. It continues to show Clark as superman for distant angles or closeups meaning the audience still isn't able to get a proper look of superman continually building suspense by giving little of the plot away. He's walking along an icy cold landscape making him appear isolated and alone.
Superman dissents into the sky suggesting the trailer is about to pick up speed, this is enforced by the dramatic music change making it appear as if something is about to happen. Zack Snyder is introduced as the director of watchmen. He also directer sucker punch and dawn of the dead he was confirmed as the director in 2010 after Guillermo Del Toro turned it down. Having had released a number of successful superhero films, his name is associated with that genre so he had a fairly positive response from anticipating audiences.
It goes onto another montage this one being more dramatic showing debris floating around what looks like space showing the trailer going from what seemed like a serious drama film into a sci fy. Russell Crowe is shown hold a baby which we can assume is Clark due to the question he was asking about his past previously. Russell Crowe being in it adds to the star cast making audiences trust that its worth going to see because of all the big names. We assume that Crowe is Superman's father so this also gives us more of an indication that his past will be a very significant part of this film given that they've gotten a big movie star to be in it. It quickly jumps to Clark on fire contrasting with our original image we had of him floating in the water showing rapid changes in his life all happening at once.
We see Superman walking down a corridor in handcuffs with a voice over from him "my father believed if the world found out who I really was they'd reject me" him being shown in hand cuffs suggests his father was right and that the people could be the enemies in this film. We see him reach out and take Louis Lanes (Amy Adams) hand making him appear less lonely and isolated like he had done before and suggesting themes of romance making it more appealing to the female audience who tend not to be the main audience in superhero films. Clark continues "he was convinced that the world wasn't ready, what do you think" making the audience feel a part of the film and also leaving the audience with a question making them want to see the film to answer it.
Being part of a franchise, man of steel had a large fan base before production began. This factor has both positive and negative factors. Social media played a large contributor to the awareness of the film with the public publishing it for them in a way through blogging sites and sites like twitter and Facebook. On the other hand they also had a large audience to please through every step of development and the huge success of batman and the marvel avenger films to compete with.
Young kent is shown saving a school bus of kids and consequently being told he maybe should of let them die. This suggests there is a greater fear of what will happen to Clark if he gets found than there had been in previous adaptations of Superman. It then cuts to an adult Clark saying "I have so many questions, where do I come from" this creates mystery as the audience will want to know who he's asking that can give him the answers. In between the cut is text saying "this summer" telling the audience when these questions will be answered creating buzz.
Previous films had usually skipped straight to the Lois Lane part of his time line, being half way through suggests the film is predominantly to do with him and his life. It then cuts to the back of the Superman in his costume walking giving the audience something they remember, the gradual walking forward builds suspense making the audience eager to see the rest of the costume. It continues to show Clark as superman for distant angles or closeups meaning the audience still isn't able to get a proper look of superman continually building suspense by giving little of the plot away. He's walking along an icy cold landscape making him appear isolated and alone.
Superman dissents into the sky suggesting the trailer is about to pick up speed, this is enforced by the dramatic music change making it appear as if something is about to happen. Zack Snyder is introduced as the director of watchmen. He also directer sucker punch and dawn of the dead he was confirmed as the director in 2010 after Guillermo Del Toro turned it down. Having had released a number of successful superhero films, his name is associated with that genre so he had a fairly positive response from anticipating audiences.
It goes onto another montage this one being more dramatic showing debris floating around what looks like space showing the trailer going from what seemed like a serious drama film into a sci fy. Russell Crowe is shown hold a baby which we can assume is Clark due to the question he was asking about his past previously. Russell Crowe being in it adds to the star cast making audiences trust that its worth going to see because of all the big names. We assume that Crowe is Superman's father so this also gives us more of an indication that his past will be a very significant part of this film given that they've gotten a big movie star to be in it. It quickly jumps to Clark on fire contrasting with our original image we had of him floating in the water showing rapid changes in his life all happening at once.
We see Superman walking down a corridor in handcuffs with a voice over from him "my father believed if the world found out who I really was they'd reject me" him being shown in hand cuffs suggests his father was right and that the people could be the enemies in this film. We see him reach out and take Louis Lanes (Amy Adams) hand making him appear less lonely and isolated like he had done before and suggesting themes of romance making it more appealing to the female audience who tend not to be the main audience in superhero films. Clark continues "he was convinced that the world wasn't ready, what do you think" making the audience feel a part of the film and also leaving the audience with a question making them want to see the film to answer it.
Being part of a franchise, man of steel had a large fan base before production began. This factor has both positive and negative factors. Social media played a large contributor to the awareness of the film with the public publishing it for them in a way through blogging sites and sites like twitter and Facebook. On the other hand they also had a large audience to please through every step of development and the huge success of batman and the marvel avenger films to compete with.
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