Tuesday, 25 June 2013
"Man of Steel" Poster Analysis
The body language of superman (Henry Cavill) suggests themes of the film. We see his fist clenched closhed in an aggressive punch like action. This ontop of his muscler arms make's him appear powerful and strong which are sterotypical traites of the lead in an action film. Below him we see a skyline simular to that of newyorks which is one of the cities the make believe city of Matropalis is based on. Because we see him soaring over matropalise it shows the audience that this is also a superhero and sci-fi genred film. The font of the poster also translates themes of the sci-fi genre as it will remind people of current films such as star trek into darkness. The siver and metallica colour the title has, conveyed a futuristic feel which will attatch it onto films such as that one. Behind the title is the superman logo which attatches it to a whole francise and fanbase.
The announcement of 'Man of Steel' caused a lot of controversy due to the small gap between 'Superman Return'. Due to the recent success of Marvels 'amazing spiderman' reboot it put a lot of pressure on DC comics superman reboot to match the success. This being one of the first official pictures of Cavill portraying superman It caused a lot of interest as audiences were excited to see how he would look as the new superman.
They have made the new franchise darker than previous ones, we can see this from his suit. It's previously been bright bold colours really drawing attention to him, now its more like darker shades of metallic. This makes him appear more mysterious than previous superman's have been. This is fitting as this follows the rise of superman and how he became the icon with all this mystery surrounding him.
The title has used small font as it is such an iconic charector that the picture speaks for its self.
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